About Workshop
Creating strong brands really just takes common sense. Too much has been made of the complexitis involved in creating brands. What you need to be really sure of is that your brand is firing on all four cylinders. This workshop shows you how brand planning is as simple as riding a motorbike. Of course, if you think youll fall, you will. It takes practice and this two-day workshop provides you with enough experience to be able to steer any kind of brand with confidence.
Learn how to
* Plan brands with confidence
* Discover consumer insights with ease
* Answer the four key questions that power a brand to success
* Create a long term route map for your brand
Workshop topics to be covered:
Introductions The Univbrands Learn-by-Doing Technique
Go ahead, create a brand. Participants get a taste of using common sense in brand building
Secret to the consumers heart Two key questions
Ask the consumer. How to get consumers to open up
Meet the consumer. Participants meet real world consumers to get hands-on practice
The Aha Trees. An insight generation technique
Overnight assignment
The Aha Factor. Participants present their discoveries about their brands
Crafting the Brands Persona. How to make the Consumer befriend the brand
Creating an Extendible Branding Idea. Techniques to create an idea that will help your brand become well-loved
Coffee and Work Time
Is your brand firing on all four cylinders?Final presentations by participants
End of Workshop
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