About Workshop
After attending the training workshops, any individual will be able to drive Trade Marketing activity in the field/Market more effectively and efficiently. Eventually it will help to increase the overall Trade Relationship, Brand Communication and consequent Sales Volume of particular Territory/Area/Regions in consumer business.
The materials and tools will be linked with practical and real life examples of our country’s national large corporate houses and as well the big multinational corporations.
Workshop topics to be covered:
1st Session:
1. Understanding Bangladesh Retail Environment
2. Developing a Winning Retail Strategy on the Basis of Existing Brand Mix
3. Store Types and Their Implications
4. Trade Marketing and Sales Synergy in Various Stores
5. Visibility and POSM Management in Retail
6. Driving Customer Acquisition (New Customer Creation for Brand) from Retail.
2nd Session:
1. Retaining Customers through Effective Retail Marketing
2. Retail/Trade Loyalty Matrix Analysis
3. Trade Loyalty Program Design
4. Case Study on Linking Trade Marketing and Sales
5. Recap, Way Forward and Closing
All the topics will be covered through Real life illustration.
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